Fun ad campaign for Jeep from Leo Burnett Paris

de: Adrian Cinciu
iulie 1, 2014

Here’s a fun ad campaign for Jeep from Leo Burnett Paris.
The ad’s consist of the tagline “See Whatever You Want to See” and 3 different animals, that when rotated, actually become six. When rotated, each of the vintage-drawn animals becomes another species, leaving the viewer to chose which one he/she prefers, playing on their perceptions.
jeep-leo-burnett-see-what-ever-you-want-to-see-2
jeep-leo-burnett-see-what-ever-you-want-to-see-3
jeep-leo-burnett-see-what-ever-you-want-to-see-

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